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PAKO Technology

Writing

What we've been working out.

Notes from inside the work — what we got wrong, what the trade-off actually was, and why we made the call we made.

  • 2 min read

    Another dashboard is not the answer

    Dashboards fail for a reason that has nothing to do with the dashboard. Usually the numbers disagree, and no amount of visualisation fixes a disagreement.

    • Systems design
    • Data
  • 3 min read

    What ranking a news feed actually costs you

    Every ranked feed makes an editorial decision and calls it an algorithm. Building tiroom meant deciding what we were willing to optimise for.

    • Product
    • Applied ML
  • 2 min read

    Why we don't skip to the build

    Every client who asks to skip the first stage has a good reason. They are still wrong, and the cost shows up in the same place every time.

    • How we work